Here are some Frequently Asked Questions about Kantar Operations. If you don't find what you are looking for, please email your question to info@kantaroperations.com.

What does Kantar Operations do?
As part of Kantar, the information, insight and consultancy arm of WPP Group plc, a FTSE 100 and Nasdaq listed company, Kantar Operations undertakes social and market research interviewing and the subsequent processing of results for Kantar’s companies, including The Added Value Group, BMRB (British Market Research Bureau), BPRI (Business Planning & Research), Millward Brown and Research International.

What is market research?
Market research surveys are designed to help businesses find out facts and opinions which help them develop their products, services and policies.

What is social research?
Social research is commissioned by central government and other public bodies such as health authorities, charities and local government to discover what individuals think about existing services, policies or social conditions and to help develop new policies. It is also used to gauge the public’s reaction to concepts of new services, to look for changing patterns in society and to assess the impact of information campaigns.

How do people get chosen to take part in surveys?
Surveys are designed to ensure that we interview a representative cross section of the population appropriate to the survey. You may be asked to take part in a survey based on where you live, your age or the products you use.

Why do you request personal details such as name and address?
Personal details are required so that we can validate that interviews have been properly conducted in the interests of our clients and that you were satisfied with the way the interview was carried out. It is possible therefore that you may be contacted by phone, letter or in person. The handling of personal information is conducted according to prevailing privacy legislation.

Will my name be linked to the answers I give to a market research survey?
No, the answers that you provide are never linked to information that would identify you individually.

Will my personal details be passed onto direct marketing companies?
No. Kantar Operations, in common with other bona fide social and market research companies , will never sell or pass your personal details to commercial organisations for the purposes of direct mail or any type of sales activity.

With which industry standards is Kantar Operations compliant?
In the United Kingdom, Kantar Operations follows the Code of Conduct of the Market Research Society (MRS) and ESOMAR and complies with all Data Protection/Human Rights legislation. Kantar Operations North America adheres to similar precepts through the Council of American Survey Research Organizations (CASRO) and its Code of Standards and Ethics for Survey Research.

For more information about the Market Research Society: http://www.mrs.org.uk

For more information about CASRO: http://www.casro.org