Kantar Operations is the operational arm of Kantar, the information, insight and consultancy arm of WPP Group plc, a FTSE 100 and Nasdaq listed company. It exists to provide all of Kantar’s companies with access to high quality operational capabilities for the effective delivery of social and market research.

Located in the United Kingdom and North America, Kantar Operations conducts survey research for Kantar’s companies including The Added Value Group, BMRB, BPRI, Millward Brown and Research International – all leading organisations within the field of market research and insight provision.

Social and market research concentrates on understanding the behaviours, preferences and attitudes of consumers, and assists businesses and Government in guiding decisions relating to services, policies and products. In the conduct of its work, Kantar Operations interacts with a wide cross-section of respondents whose participation in research is entirely voluntary. In recognition of the value the company places on voluntary contribution, Kantar Operations strictly adheres to the regulations and guidelines established through the governing bodies for the social and market research industry.

As a respondent, you can be assured that the information you provide is professionally managed and used strictly for the stated purpose. It will never result in a sales call being made to your home or business and it will never be used to build a sales/marketing database.

In the United Kingdom, Kantar Operations follows the Code of Conduct of the Market Research Society (MRS) and complies with all Data Protection/Human Rights legislation. Kantar Operations North America adheres to similar precepts through the Council of American Survey Research Organizations (CASRO) and its Code of Standards and Ethics for Survey Research.

We are proud to confirm that Kantar Operations is compliant with all regulations related to respondent and data privacy.

For more information about the Market Research Society: http://www.mrs.org.uk

For more information about CASRO: http://www.casro.org