Kantar Operations is part of Kantar which is the information, insight and consultancy arm of WPP Group plc, a FTSE 100 and Nasdaq listed company. As the internal social and market research operations division, Kantar Operations provides virtually all data collection and data handling needs for Kantar’s research companies.

Kantar Operations was first established in April 2004 in the UK, by bringing together the operational resources of BMRB, BPRI, Millward Brown and Research International under a single management team. Kantar Operations is the UK’s leading survey research organisation, employing nearly 700 office based staff in 11 offices, working across sites in London, Warwick, Birmingham, Manchester and Hull.

In 2005, building upon the initial success of the UK, Kantar Operations extended its scope by consolidating its North American (NA) research operations under a single management team, reporting into Sharon Potter as Worldwide CEO. Kantar Operations NA has a total of 15 offices based across broad geographic regions within the US and Canada. Nearly 1600 operations professionals support the North American requirements of D/R Added Value, Millward Brown and Research International, coordinating worldwide processes with their UK colleagues.

By providing global operational excellence in the areas of project management, sampling, survey programming, data collection and data processing, Kantar Operations has quickly become the industry leader in gathering and producing market intelligence for all its stakeholders. Generating this unique market knowledge enables the company’s stakeholders to help their clients plan better business strategies through a deeper understanding of their markets, their brands and their customers.

Our global capabilities include: telephone and face-to-face interviewing; web survey design and hosting; CAPI, CATI, & CAWI programming; consumer panel coordination; postal and self-completion surveys; sampling; production services; coding; data entry, fulfillment, data processing and a full range of operational processes.

Across our global network, our staff work collaboratively to improve job planning and process implementation; to provide in-depth exploratory and diagnostic information; and draw upon years of professional service to advise on the best and most cost-efficient ways of conducting client-focused market research.

Kantar Operations offers a number of major quality advantages:

• Major investment in training and development – as a result, our employees have real depth of knowledge across a full range of research methodologies and commitment to delivering first class operations
• Significant investment in state of the art technology to deliver best in class solutions on a global scale
• Fieldwork conducted under strict quality control and in adherence to industry-wide professional standards.

As a dominant player in the global market for survey research, Kantar Operations is able to attract and retain the best talent to deliver the objective data which underpins the value-added insight given by The Kantar Group.